The TV campaign, which breaks on Monday, features Honda's engineers tackling a series of bizarre puzzles to showcase the innovative nature of the company's FCX Clarity hydrogen-fuelled car.
A colourful and quirky opening scene features a bearded and bespectacled engineer playing with a Rubik's cube, set to Mark Mothersbaugh's Ping Island from the soundtrack to the Wes Anderson movie The Life Aquatic with Steve Zissou.
The campaign, developed by ad agency Wieden & Kennedy London, aims to launch the Honda FCX Clarity, a zero-emission hydrogen fuel cell car.
Honda's 90-second ad, called "Problem Playground", shows a team of 140 people tackling a series of giant-size puzzles representing problems the engineers have to overcome to create products that are as radical as this new type of car.
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